Politique de confidentialité

Privacy Notice of W. Bruderer AG

Version dated 20 October 2025

  1. General information on our handling of personal data

In this Privacy Notice, we, W. Bruderer AG, Bruggmattweg 35, 5615 Fahrwangen, together with our group and subsidiary companies, explain how we collect and process personal data. This is not an exhaustive description; in particular, general terms and conditions, conditions of participation and similar documents may regulate specific matters. “Personal data” means any information relating to an identified or identifiable natural person. “Particularly sensitive personal data” is a category of personal data that is afforded special protection under the applicable data protection legislation.

If you provide us with personal data of other individuals (for example, data relating to employees, family members, colleagues or other third parties), please ensure that these persons are aware of this Privacy Notice, that you are authorised to provide us with their personal data and that the personal data you provide is correct.

This Privacy Notice is based on Swiss data protection law, in particular the revised Swiss Federal Act on Data Protection (FADP). Where and to the extent that the EU or EEA General Data Protection Regulation (GDPR) applies, this Privacy Notice also takes account of its requirements. Whether and to what extent these laws are applicable in an individual case depends on the specific circumstances.

  1. Controller / data protection contact

The controller for the data processing described in this Privacy Notice is W. Bruderer AG, Bruggmattweg 35, 5615 Fahrwangen, Switzerland, unless we inform you otherwise in an individual case or it is evident from the circumstances. Where another group company is the controller in a specific case, we will inform you separately.

If you have any questions or concerns in relation to data protection, you can contact us at the above postal address or by e‑mail at info@bruderer.ch.

  1. Collection and processing of personal data

We primarily process the personal data that we receive from our customers, suppliers and other business partners and from the individuals concerned themselves in the context of our business relationships with them and in connection with the manufacture and sale of our products and the provision of our services. We also process personal data that we collect from users of our websites, apps and other applications, and from other persons involved, in connection with the operation of these offerings.

To the extent permitted, we also obtain personal data from publicly accessible sources (for example debt enforcement and land registers, commercial registers, the press and the internet) or receive such data from public authorities, other undertakings, other companies within our group, and other third parties (such as address dealers, banks, insurance companies, sales and other contractual partners). The categories of personal data we receive in this way in particular include master data (such as names, addresses and contact details), information on your role and position, financial information (such as details for payments), information on your orders and purchases, information from correspondence and meetings, information required for compliance with legal requirements (for example to combat fraud, money laundering, the financing of terrorism and export restrictions), details from banks, insurance companies and our sales and other contractual partners relating to the use of or provision of services by you (for example payments, purchases etc.), information from the media and internet about you (where appropriate in the specific case, for example in the context of an application, media monitoring, marketing/sales etc.), your addresses and, where applicable, your interests and other socio‑demographic information (in particular for marketing purposes), and data in connection with the use of our website (such as IP address, MAC address of your smartphone or computer, information about your device and settings, cookies, date and time of your visit, pages and content accessed, functions used, referrer URL, location data).

Where we provide services in advance, for example in the case of purchase on account, we may, in order to protect our legitimate interests, obtain a credit report. For this purpose we transmit the personal data required for the credit check to an accredited credit reference agency and use the information received to make a balanced decision on the establishment, implementation or termination of the contractual relationship.

  1. Purposes of data processing and legal bases

We use the personal data we collect primarily to conclude and perform our contracts with our customers and business partners, in particular in connection with the manufacture and sale of our products and the provision of our services, as well as to comply with our legal obligations in Switzerland and abroad.

In addition, to the extent permitted and where we consider it appropriate, we process personal data of you and other persons for the following purposes, in which we (and sometimes also third parties) have a legitimate interest corresponding to the purpose:

  • Offering and further developing our products, services, websites, apps and other platforms on which we are present.
  • Reviewing and optimising procedures for needs analysis for the purpose of direct customer approach as well as collecting personal data from publicly accessible sources for customer acquisition.
  • Advertising and marketing (including the organisation of events), insofar as you have not objected to the use of your data for these purposes. Where we send you newsletters and other marketing communications, we will do so electronically or by post in accordance with the applicable legal requirements and your consent where necessary. You can unsubscribe from such communications at any time via the link provided in the newsletter.
  • Market and opinion research, and media monitoring.
  • Assertion of legal claims and defence in connection with legal disputes and official proceedings.
  • Ensuring our operations, in particular the IT, our websites, apps and other platforms, including user accounts and other services.
  • Video surveillance to protect domiciliary rights and other measures for IT, building and facility security and for the protection of our employees and other persons as well as assets belonging to or entrusted to us (such as access controls, visitor lists, network and mail scanners, telephone recordings).

If you have given us your consent to process your personal data for specific purposes (for example when you register to receive newsletters), we process your personal data within the scope of and on the basis of this consent, unless we have another legal basis and require such a basis. Consent that has been given may be withdrawn at any time with effect for the future; this does not, however, affect processing that has already taken place.

  1. Cookies, analytics and tracking technologies

We typically use “cookies” and similar technologies on our websites that can identify your browser or device. A cookie is a small file that is sent to your computer or automatically stored on your computer or mobile device by the web browser you are using when you visit our website. When you visit the website again, we can recognise you in this way, even if we do not know who you are. In addition to cookies that are only used during a session and are deleted after your website visit (“session cookies”), cookies can also be used to store user settings and other information for a certain period of time (for example two years) (“permanent cookies”). Notwithstanding this, you can configure your browser so that it rejects cookies, only stores them for one session or otherwise deletes them early. Most browsers are preset to accept cookies. We use permanent cookies so that we can better understand how you use our offerings and content. Some cookies are set by us, others by contractual partners with whom we work. If you block cookies, certain functions (such as language selection, shopping basket, ordering processes) may no longer work.

We may also incorporate visible and invisible image elements in our newsletters and other marketing e‑mails, which we can retrieve from our servers to determine whether and when you have opened the e‑mail so that we can measure and better understand how you use our offerings and tailor them to you. You can prevent this in your e‑mail program; most programs are preset to do so.

By using our websites and consenting to the receipt of newsletters and other marketing e‑mails, you agree to the use of these technologies. If you do not wish to do so, you must configure your browser or e‑mail program accordingly or uninstall the app, where applicable.

We use in particular the following services for success and reach measurement (analytics) on our websites:

  • Google Analytics, Google Tag Manager and Google DoubleClick by Google Ireland Limited. These services use cookies and similar technologies to collect information about the use of our website and to provide us with evaluations on this basis. Google Analytics is deactivated unless you have expressly consented to its use. Further information on these services and on data processing by Google Ireland Limited can be found in Google's privacy notice at https://policies.google.com/privacy.
  • Bing Universal Event Tracking (UET) by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052‑6399, USA. UET enables us to track user behaviour on our website when it has been reached via a Microsoft Advertising advertisement. Further information can be found in Microsoft's privacy notice at https://privacy.microsoft.com/de-de/privacystatement and you can deactivate interest-based advertising at https://choice.microsoft.com/de-de/opt-out.
  • Facebook Pixel, Facebook Signal and Facebook Custom Audiences by Meta Platforms Ireland Limited. These services enable us to display advertisements that are relevant to you and to measure the effectiveness of such advertisements. Further information on these services and on the processing of personal data by Meta can be found in particular in Meta's EU Data Transfer Addendum (https://www.facebook.com/legal/EU_data_transfer_addendum), Controller Addendum (https://www.facebook.com/legal/controller_addendum), the Facebook Help pages (https://de-de.facebook.com/help/566994660333381) and Facebook's privacy policy (https://de-de.facebook.com/about/privacy/). You can adjust your ad preferences in your Facebook account at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen and you can deactivate interest-based advertising by Meta and other participating companies via the European Interactive Digital Advertising Alliance at http://www.youronlinechoices.com/de/praferenzmanagement/.

At present we use in particular the following third‑party services whose content we embed on our websites and which may in turn process personal data about you or set cookies:

  • Microsoft Advertising by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052‑6399, USA (including, where applicable, Microsoft Clarity). Microsoft may process personal data about you when you visit our website or click on advertisements placed by Microsoft. Microsoft's privacy notice can be found at https://privacy.microsoft.com/de-de/privacystatement.
  • Google AdSense and Google DoubleClick by Google Ireland Limited. These services are used to display advertisements on our website and may use cookies and similar technologies. Further information can be found in Google's privacy notice at https://policies.google.com/privacy.
  • Adform by Adform A/S, Silkegade 3B, ST & 1, 1113 Copenhagen, Denmark. Adform uses cookies in order to be able to display interest-based advertising. The privacy notice of Adform (including opt-out options) can be found at https://site.adform.com/de/privacy-center/platform/datenschutzrichtlinie-fuer-produkte-undservices/.
  • Google Maps, including Google Maps Platform, by Google Ireland Limited. Google Maps enables us to display interactive maps directly on the website and to allow you to use the map function conveniently. Further information on the processing of personal data and on the use of location information by Google Maps can be found at https://policies.google.com/privacy and https://policies.google.com/technologies/location-data.
  • Adobe Fonts by Adobe Systems Software Ireland Limited, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland. Adobe Fonts enables us to integrate certain fonts in order to display our website in a visually appealing manner. Adobe's privacy notice can be found at https://www.adobe.com/ch_de/privacy/policies/adobe-fonts.html.
  • Google Fonts by Google Ireland Limited. Google Fonts enables us to integrate fonts into our website. Google's privacy notice and frequently asked questions about data protection in connection with Google Fonts can be found at https://policies.google.com/privacy and https://developers.google.com/fonts/faq/privacy.
  • Font Awesome by Fonticons Inc., 307 S Main St, Ste 202, Bentonville, AR 72712-9214, USA. Font Awesome enables us to integrate icons and symbols into our website. The privacy notice of Fonticons Inc. can be found at https://fontawesome.com/privacy.
  • jsDelivr by Prospect One, Królewska 65A/1, 30‑081 Kraków, Poland. jsDelivr is a content delivery network that we use in order to deliver certain content more quickly. The privacy notice of jsDelivr can be found at https://www.jsdelivr.com/terms/privacy-policy-jsdelivr-net.
  • YouTube by Google Ireland Limited. We embed videos from the 'YouTube' platform on our website. The privacy notice of YouTube can be found at https://support.google.com/youtube/topic/2803240?hl=de.
  1. Social media

We may operate pages and other online presences on social networks and other platforms operated by third parties and may process data about you in this context. On such platforms we receive, for example, aggregated statistical information about the use of our presence and other information that you make available via the platform. Further information on which personal data is processed by the platform operators and for which purposes can be found in the privacy notices of the respective platforms.

We process this data for the purposes described in section 4, in particular for communication, marketing and market research purposes. We are entitled, for example, to publish content that you publish yourself on the platform (for example comments on a post), to delete or restrict it in accordance with the usage guidelines of the platform operator and our own rules (for example inappropriate comments) and to report it to the platform operator.

Further information on the processing of data by the platform operators, including the place of processing, the rights you have vis‑à‑vis the platform operators and your settings options to protect your privacy (for example to control what content is displayed to you), can be found in the privacy notices of those platforms. At present we use the following platforms:

  1. Disclosure of data and transfer of data abroad

In the course of our business activities and for the purposes set out in section 4, we disclose personal data to third parties to the extent permitted and appropriate, either because they process such data for us or because they wish to use the data for their own purposes. This applies in particular to the following categories of recipients:

  • Processors (such as IT service providers);
  • Swiss and foreign authorities, offices or courts;
  • the media;
  • service providers, including those for the operation of websites and social media;
  • other parties in potential or actual legal proceedings;
  • other joint controllers.

These recipients may be located in Switzerland or abroad. In particular, you must expect your data to be transferred to all countries in which our group companies, service providers or contractual partners are located. In the case of transfers to countries without an adequate level of data protection, we ensure an appropriate level of protection by taking suitable measures (for example by concluding standard contractual clauses) or rely on the statutory exceptions, such as consent, the performance of contracts, the establishment, exercise or enforcement of legal claims, overriding public interests, published personal data or the need to protect the integrity of the data subjects.

We also use services from providers with their registered office in the European Union and the European Economic Area. The European Commission has recognised the level of data protection in these countries as adequate. For data transfers to these countries, the same level of data protection as in Switzerland is therefore guaranteed.

  1. Duration of storage of personal data

We process and store your personal data for as long as it is necessary for the fulfilment of our contractual and legal obligations or otherwise for the purposes pursued with the processing, i.e. for the duration of the entire business relationship (from initiation to termination of a contract) as well as in accordance with the statutory retention and documentation obligations. It is possible that personal data may be stored for the period in which claims can be asserted against our company and to the extent that we are otherwise legally obliged to do so or legitimate business interests (for example for evidence and documentation purposes) require this. If there are no legal or contractual obligations to the contrary, we will generally delete or anonymise your data after expiry of the storage or processing period in accordance with our customary processes. In certain cases, shorter retention periods of twelve months or less may apply for operational data (for example system logs).

  1. Data security

We take appropriate technical and organisational security measures to protect your personal data from unauthorised access and misuse, such as issuing instructions, training, IT and network security solutions, access controls and restrictions, encryption of data carriers and transmissions, pseudonymisation and controls.

  1. Obligation to provide personal data

In the context of our business relationship, you must provide those personal data that are required for the establishment and performance of a business relationship and the fulfilment of the associated contractual obligations (you are generally not legally obliged to provide us with data). Without these data we will generally not be able to conclude a contract with you (or the entity or person you represent) or to perform it. Also, the website cannot be used if certain information necessary to ensure data traffic (such as IP address) is not disclosed.

  1. Profiling

We may process your personal data partly automatically with the aim of evaluating certain personal aspects (profiling). We use profiling in particular to be able to inform and advise you about products in a targeted manner. For this purpose, we may use evaluation tools that enable us to communicate and advertise in line with needs, including market and opinion research.

  1. Rights of the data subject

You have, within the scope of the data protection law applicable to you and insofar as provided for therein, the right to obtain information about your personal data, the right to rectification, the right to erasure, the right to restrict data processing and otherwise to object to our data processing as well as the right to the release of certain personal data for the purpose of transfer to another controller (data portability). Please note, however, that we reserve the right to apply the restrictions provided for by law, for example if we are obliged to store or process certain data, have an overriding interest in doing so or require the data for the assertion of claims. If costs are incurred, we will inform you in advance where this is not already contractually agreed. We have already informed you in section 4 of your right to withdraw consent. Please note that the exercise of these rights may conflict with contractual agreements and this may have consequences such as premature termination of the contract or cost implications. We will inform you in advance where this is not already contractually regulated.

The exercise of such rights generally requires that you clearly prove your identity (for example by means of a copy of an identity document, where this is not possible otherwise). To assert your rights, you can contact us at the address given in section 2.

If you are not satisfied with the way in which we handle your rights or with data protection, please let us or our data protection adviser (see section 2) know. In particular, if you are in the EEA, the United Kingdom or Switzerland, you also have the right to lodge a complaint with the data protection supervisory authority in your country.

A list of the supervisory authorities in the EEA can be found here: https://edpb.europa.eu/about-edpb/board/members_de.

The Swiss supervisory authority can be contacted here: https://www.edoeb.admin.ch/edoeb/de/home/der-edoeb/kontakt/adresse.html.

In Liechtenstein, the following data protection authority is responsible: https://www.datenschutzstelle.li/.

  1. Amendments

We may amend this Privacy Notice at any time without prior notice. The version published on our website applies. We will inform you of significant changes by e‑mail or in another appropriate manner.